Los Angeles, CA (PRWEB) April 30, 2013

The right outfit can help daters make a great first impression and get a second date. That’s the premise behind a new online fashion service for daters: DressfortheDate.com (DFTD). The site is the brainchild of Jennifer Kelton, author and founder of the famous pioneering website BadOnlineDates.com. In an effort to help daters feel and act confident while avoiding becoming a subject for Bad Online Dates, the site helps both men and women project the image they want and walk out the door feeling secure in their individuality.

“I’m like your best girlfriend who goes shopping with you in person and, through tech, into your closet to get what you need to look your best. I don’t mind saying I’ve been told I have great taste,” Kelton laughs.

Kelton created the fashion-service-for-daters website when she realized many daters weren’t heading out the door to dates with their best foot forward. “People eat with their eyes first, and first impressions really are important,” Kelton explains.

A New York University study shows first impressions are formed in the first seven seconds of a meeting, and appearance is a large part of that impression. DressfortheDate.com operates on the idea that daters don’t need to shoulder the massive responsibility themselves, and can defer the artistic aspect of getting gussied up to a practiced professional. Kelton said her inspiration goes back to art school and high-school home economics in the 80’s.

“I think we always feel better when we wear something that looks smashing,” said Kelton. She admits to scheduling her own Dress Mondays, just to feel the power of “putting on the ‘DRESS’ to feel like a woman looking good. Not only does dressing well help you nail that first impression, but it will make you feel confident and well prepared for a night on the town.”

The new service is a fitting companion to Kelton’s popular five-year-old dating site that soothes the wounded sensibilities of people who have had bad dates: BadOnlineDates.com. Kelton also is known as author of the book, Don’t Use my Sweater like a Towel, a book about dating. Providing dating fashion advice through Dress for the Date is her way of turning to a new page of dating that now includes her fashion passion to help others through fashion and dating dilemmas.

“I reached a milestone in my own life last year and decided it was time for me to focus on what I love best,” Kelton explains, “and that has always been fashion and helping others.” Because of her expertise in dating through BadOnlineDates.com, she said she is asked daily for dating fashion advice.

DressfortheDate.com services don’t give customers a major makeover as other sites and services do. As theDressfortheDate.com “About” page says, “We’re not out to change you. We’re out to express you. If you are a dater, you likely will want to retain your own sense of style and personality, but there are ways to bring it together for a sharper-dressed version of you.”

With prices starting as low as $20, practically anyone can receive good dating fashion advice and have money left over for a date somewhere nice. The online or in-person advice sessions focus on creating outfits and/or wardrobes to fit any dater’s budget. Consultation categories include:

The Hand-Hold: 30-minute live online consultation using Skype, Google Hangouts or FaceTime
The First Kiss: 60-minute live online consultation using Skype, Google Hangouts or FaceTime
The Touch: 2-hour in-person consultation and shopping trip with Kelton
The Hug: 4-hour in-person consultation and shopping trip with Kelton
The All-Nighter: 4-hour in-person consultation and shopping trip with Kelton, plus a one-hour happy hour to discuss dating strategies and additional fashion advice
The Ultimate Date: 5-hour consultation including a shopping trip, happy hour and one-hour follow-up video call

The site also offers a blog with pages of free advice about dressing for dates. Currently, in-person dating fashion advice is only available from Kelton in the Los Angeles, California, area. However, Kelton plans to take the advising service nationwide by hiring stylists from coast to coast over the next few months.

About DressfortheDate.com
People eat with their eyes first, and first impressions are ultra-important when you go on a date. DressfortheDate.com provides fashion advice for daters, both men and women. From brief online consultations to lengthy in-person shopping trips and consultations, a DressfortheDate.com stylist helps you “discover a better-looking you, so you can step out the door with confidence.” Founded by dating guru Jennifer Kelton, DressfortheDate.com provides dating fashion advice for as little as $20, so anyone can afford to look their best. Review the options at DressfortheDate.com, including a free dating fashion advice blog.

About Jennifer Kelton
Perhaps best known as author of the humorous and touching book, Don’t Use My Sweater Like A Towel, as well as founder and CEO of the popular, pioneering online dating community, Bad Online Dates, Jennifer Kelton has provided dating encouragement and support to the worldwide dating community since 2006. She also is an accomplished fashion entrepreneur, having designed and launched several of the world’s first eco-friendly fashion clothing lines, with international distribution and private-label lines for numerous accounts, including The Rock and Roll Hall of Fame and major recording artists Blues Traveler and Phish. Now, through DressfortheDate.com, Jennifer draws on both dating and fashion design talents and passions to show daters why the right outfit can make all the difference when looking for love.

PRWEB